CRM and ERA2 - Awesome!
In today's marketplace, ensuring 100% customer loyalty is a
major achievement, and with Reynolds & Reynolds CRM (Customer
Relationship Management) Solutions, this goal is within reach.
Your customers are your most important assets. Ensuring they
return to you for their next vehicle purchase, service requirement
and all their needs is key in delivering results to all your
profit centres. Increasing revenue and customer loyalty through
a complete dealership CRM program has never been so easy.
Harvest the Value of your ERA2 Database
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ERA2 and our total dealership
CRM program is focused on increasing customer retention
and increasing selling opportunities. CRM Solutions offer
greater control of the individual consumer experience,
and in turn, enhance marketing effectiveness, strengthen
dealership loyalty and increase net sales. The depth of
the ERA2 data warehouse makes possible marketing programs
that can be automatically generated when our CRM program
is correctly adopted. Reynolds CRM Solutions increases
your Bottom Line Returns. Find new customers. Maximise
sales to existing customers. Upsell on each customer visit.
CRM delivers all this, and more ... |
Collect and Manage the Right Information
about your Customers and Prospects
The ERA2 CRM database helps you harvest the gold already in
your dealer management system through service retention benchmarking,
consumer geographic analysis by post code, kilometres travelled
and vehicle ownership analysis by consumer, vehicle year, make,
model and a host of tools to better understand the customers
you are attracting. The CRM entity file creates a high-quality,
consistent marketing database, which is the basis for all high-impact
targeted marketing strategies.
Send the Right Message...to the Right
Person...at the Right Time...the Right Way
Put each new customer on a seamless path from showroom to F&I
office and on to the service department. Boost sales to service
retention and enhance customer satisfaction that motivates customers
to return to your dealership.
Outperform your Current Mass Advertising
Investment with High Quality,High-Return
one-to-one Marketing Results. Let your staff focus on what they
do best - selling cars & parts and servicing vehicles. Ensure
highly professional, measurable and consistent customer communications.
All the CRM tools you need in your
ERA2 Solution -
plus, all the people and process training with Reynolds Professional
Services our Reynolds Professional Services team can help define,
develop and deliver your dealership's CRM strategy today. A
simple seven step procedure is all it takes to ensure your dealership
is harvesting your data warehouse and delivering successful
marketing programs across all your business's profit centres.
The 7 steps to delivering your ERA2 CRM Program:
1. Analyse current marketing programs
2. Determine dealership's needs and objectives
3. Match ERA2 tools to dealership's objectives
4. Install customised ERA2 CRM tools
5. Set CRM programs and monthly action schedule
6. Train team members to ensure monthly CRM actions are taken
7. Review to ensure CRM disciplines are being maintained according
to the monthly CRM schedule
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| Reynolds Professional Services will
meet with your staff to determine current status
of your marketing programs and explore your dealership's
CRM needs and objectives. Set the monthly CRM schedule
for the dealership to follow and assign responsibility.
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| Training and implementing the CRM
programs, using the tools available in ERA2 today.
This will involve implementing database standards
and input routines. |
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| 1 day of dedicated follow up in your
dealership to ensure progress is as expected, and
that all CRM programs are running as planned. |
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Training will involve two focuses: Database management and the
utilisation of the CRM tools detailed in your dealership personalised
CRM program.
ERA2 CRM = Increased Profitability
Take advantage of the CRM opportunities ERA2 presents to your
business. Working with a Reynolds Professional Services CRM
expert, the marketing programs best suited to your dealership's
needs will be developed and implemented, and increased profitability
within your profit centres will be delivered.
Want more information?
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