Introduction
 

Increased competition. Slimmer profit margins. More choices for consumers. These pressures add up to an environment filled with challenges for today's automotive dealers. It is an environment where building long-term customer relationships is critical to success. Where working smarter is essential to operating profitably. Where the customer's experiences with your dealership will determine whether they keep coming back. Reynolds & Reynolds is focused on helping you achieve your goals of satisfying your customers and maximising profits. We do it by providing the tools and dedicated expertise you need to integrate and control every area of your business.

 
Reynolds' ERA® system is built on a foundation of Total Integration. That means everyone in your organisation with a "need to know" has up-to-the-minute information literally at their fingertips. It means every transaction can be recorded as soon as it occurs and used to instantly and automatically update every other piece of information it affects. Everything is immediately available whenever and wherever you need it, at the point of customer contact in another department or dealership. But simply having all that information is not enough. You have to be able to put it to work - controlling costs, increasing productivity, protecting profits and most importantly, helping your business grow. We call it Turning Information Into Advantage. That is, a competitive advantage beginning even before a customer enters your dealership. Let us show you how...